Chris had his family jewellery business fall onto his lap. What does he do with it? Being a graphic designer by training, his first reaction was to blur the line between art and the business of fine jewellery. And to keep on pushing boundaries.

And so his fiancée was drawn into the business. Until this day, Chris is not quite sure whether he was asking Sara out for work or for a date that first time. Whatever the case, Sara’s Scandinavian influence is unquestionable in driving new directions in the business.

Wishing to experiment and innovate, and yet touch a market that appreciates their art, they conceived Goldilocks. The idea is to bring into being an affordable and accessible range of fine jewellery that holds unlimited possibilities for individual customization and design.

Goldilocks™ introduces a deeper way of communication at a time when the age of fast information makes life fickle. Whether stating your identity with a name necklace or adorning yourself in a full sentence, these wearable messages in gold are great for striking up a conversation with. 

Relying on the silence of gilded words to say the obvious and profound in a world that drowns us with fleeting messages, they extract the finest to be found in jewellery traditions.

After all, what are precious metals for if not for enhancing what you wish to say – either through a gift to someone dear, stating your own name or a present for a mother that can be a keepsake for years to come. Dressing up will no longer be a thoughtless activity. 18K gold is eternal, and items made from it will be as valuable today as when grandchildren inherit them.

What Chris & Sara have learned so far is that there is no limit to what can be done through Goldilocks. Seeing jewellery as an open-ended art form, they allow customers to be the inspiration for their designs. By listening to the ideas that the stream of customers bring with them, inspiration is no longer a rare item.

So come, let’s discuss your next design…. 

THE CREATORS 

Sara Ooi is a photographer and marketing enthusiast born and raised in Stockholm, Sweden. Of Finnish and Chinese descent, she designs each piece of Goldilocks™ jewellery with an artistic eye that belongs to the clean Scandinavian design tradition.

Chris Lim is a graphic designer with deep experience in the jewellery business. He collaborates with Sara on the design of each piece of Goldilocks™ jewellery and personally hand-twists each piece. He is third generation jeweller.